Using a Podcast to Leave a Legacy with Alex Mandossian
Since 1993, Alex Mandossian has generated nearly 417 million dollars in sales and profits for his marketing students, clients, and joint venture partners. His marketing strategies helped convert his personal annual income in 2001 into his monthly income by 2003. Then by 2006, this number became his hourly income. He also generated 1.2 million dollars in less than 29 minutes during a product launch.
He is an author and speaker who has appeared on stage with Tony Robbins, Suze Orman, two presidents, and other influential people. He is the CEO of MarketingOnline.com where he helps business owners and serial entrepreneurs grow their skill sets, mindsets, and balance sheets.
Alex knows marketing and shares a lot of great info today. He is also the host of the All Selling Aside Podcast. Alex’s marketing passion and knowledge is contagious, but we also explore why he started his podcast and how it has benefitted his already rock star business status.
[04:06] Alex was born in Hollywood and lived in California most of his life. He did take an eight year stent in Manhattan where he cut his teeth on marketing.
[04:38] In 1995, he started consulting online. He is a BG (before Google) marketer. He’s had a lot of success and made a lot of money.
[05:27] In 1991, he marketed Tony Robbins Personal Power. He worked for a media company that represented similar clients, and he got a behind the scenes look into their successes and failures.
[06:38] He moved to Marin County and launched an online product in 2000. He sold a how-to course called Marketing with Postcards for $247.
[07:26] He continued to create more products. He built a funnel and had a SaaS product.
[07:59] He also wrote a course with Paul Colligan of Podcast Secrets and jointly published the The Business Podcasting Bible in 2007.
[08:15] All of this taught Alex about the importance of repurposing content.
[08:50] He then launched his All Selling Aside Podcast in 2018.
[10:02] The single biggest mistake that Alex has seen is people not choosing who to lose with their target audience. You have to let people go before letting people in. Tell your audience who you are not for.
[11:06] Tightly target your audience.
[13:11] Alex learned to tell people what he believes in instead of having an about page. His friend Roy Williams taught his this.
[16:36] If your beliefs are in alignment, you will always have a match. Knowing your beliefs are better than core values, because they are yours.
[18:26] Alex believes that seeding through storytelling is the new selling.
[20:29] Alex speaks overseas and trains people overseas in digital marketing. He supports these emerging nations.
[21:45] His podcast is his legacy to get all of his stories out there. He uses an editorial calendar and does several episodes at a time.
[22:39] He has got tens of thousands of downloads. He looks more professional. He loves the quality, the audio, and how professional it looks. He will also probably repurpose the content into a book at some time.
[24:15] The podcast allows him to chronicle his stories, and people love them. He didn’t realize that he could get a $100,000 client from a podcast, but he did about a month ago.
[25:09] His life has changed from the podcast. He is even going to bump up to two episodes a week.
[26:56] A podcast is so much more intimate than the written word.
[27:55] Alex defines success for his podcast as never missing a week as long as he is recording.
[31:04] Alex’s parents were teachers along with a lot of his family. Alex has learned from his family to become an effective teacher one listener at a time and clearly focusing on one listener.
[34:19] Alex always tells his audience what to expect in the next episode and gives them the title to it.
[36:14] Alex doesn’t ask for a rating and review, he asks listeners to rate and share a takeaway from the show.
[41:33] Alex uses spreadsheets to keep himself organized. He has a title column and a story column and a call to action. He prepares his shows in advance and knows exactly what he is going to do.
[42:59] Planning and preparation make life less stressful.
[44:35] When Alex gets an idea, he just puts it in his iPhone memo app.
[46:36] To learn more about Alex and his podcast, check out the notes on All Selling Aside.
[47:46] Darrell’s takeaways: Follow the platinum rule. Do unto others what they want to be done. Choose who to lose. Tell people who you are not for. Then tell them who you are for. People hate to be sold, but they love to buy. Trust is to be experienced, not expressed. Creating a legacy with a podcast and being consistent. Focus on a single listener.
Links and Resources:
Pro Podcast Solutions
Alex Mandossian on YouTube
Alex Mandossian on LinkedIn
Alex Mandossian on Twitter
Alex Mandossian on Instagram
Alexisms: Useful Life Lessons from a Recovering Serial Entrepreneur
All Selling Aside Podcast
The Business Podcasting Bible: Wherever My Market Is… I Am
Jeff Brown Read To Lead Podcast
The Monday Morning Memo
21 Core Beliefs
Start With Why