{"id":10382,"date":"2020-02-11T03:00:03","date_gmt":"2020-02-11T09:00:03","guid":{"rendered":"https:\/\/propodcastsolutions.com\/?p=10382"},"modified":"2023-10-13T16:10:53","modified_gmt":"2023-10-13T21:10:53","slug":"025","status":"publish","type":"post","link":"https:\/\/propodcastsolutions.com\/025\/","title":{"rendered":"Creating a Podcast to Help MSPs by Sharing Useful Information with Jennifer Tribe"},"content":{"rendered":"\n<iframe loading=\"lazy\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/13096562\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/497197\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n<p>\u00a0<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fpropodcastsolutions.com%2F%3Fp%3D10382&#038;text=%E2%80%9CIT%20and%20network%20management%20can%20be%20very%20technical%2C%20so%20the%20polar%20bear%20gives%20us%20a%20chance%20to%20add%20some%20fun%20and%20personality%20to%20it.%E2%80%9D%20-Jennifer%20Tribe&#038;via=Mardarrell&#038;related=Mardarrell' target='_blank'rel=\"noopener noreferrer\">\u201cIT and network management can be very technical, so the polar bear gives us a chance to add some fun and personality to it.\u201d -Jennifer Tribe <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fpropodcastsolutions.com%2F%3Fp%3D10382&#038;text=%E2%80%9CIT%20and%20network%20management%20can%20be%20very%20technical%2C%20so%20the%20polar%20bear%20gives%20us%20a%20chance%20to%20add%20some%20fun%20and%20personality%20to%20it.%E2%80%9D%20-Jennifer%20Tribe&#038;via=Mardarrell&#038;related=Mardarrell' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<h3>Today\u2019s Episode:<\/h3>\n<p>\u200b<span style=\"font-weight: 400;\">Jennifer Tribe is the director of content at Auvik Networks. Auvik makes software for Managed Service Providers or MSPs. MSPs are the companies and people that handle IT solutions for businesses that don\u2019t have in-house IT departments. Auvik has focused on content marketing from the beginning. Jennifer is the perfect person to head up this effort. She is a trained journalist, a huge fan of writing great copy and Copyhackers, and has worked in multiple content roles from blogger, to book publisher, to podcast host.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jennifer is also the host of the Frankly MSP podcast. Many vendors in the network and MSP space have \u201ccompany name\u201d podcasts, but Jennifer and the people at Auvik decided to take their podcast in a different direction. They wanted to focus on sharing great content and helping MSPs not advertising for their company. That\u2019s why they chose The Frankly MSP name for their podcast. The podcast was so popular that they now have a Frankly MSP resource section and just held their first Frankly MSP Live event. Jennifer shares some interesting facts about her company and her podcast, and why they deliberately have an accessible conversational tone in all of their content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She also shares how the Auvik polar bear mascot can help lighten the conversation about IT and networking. His name is Nanook, which is Inuit for polar bear. She also shares what Auvik means in Inuit and how it fits in perfectly with their fun arctic theme. We talk about the usefulness of having a blog and newsletter before starting a podcast. Jennifer also shares how Frankly MSP has evolved and why it\u2019s important to pay attention to what is and isn\u2019t working. We learn what Jennifer believes is the key to podcasting success, her regrets, and why her favorite vacation spot might just be one of the world\u2019s most beautiful places. <\/span><\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fpropodcastsolutions.com%2F%3Fp%3D10382&#038;text=%E2%80%9CWe%20very%20deliberately%20try%20to%20cultivate%20a%20very%20conversational%20and%20accessible%20style%20in%20all%20of%20our%20content.%E2%80%9D%20-Jennifer%20Tribe&#038;via=Mardarrell&#038;related=Mardarrell' target='_blank'rel=\"noopener noreferrer\">\u201cWe very deliberately try to cultivate a very conversational and accessible style in all of our content.\u201d -Jennifer Tribe <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fpropodcastsolutions.com%2F%3Fp%3D10382&#038;text=%E2%80%9CWe%20very%20deliberately%20try%20to%20cultivate%20a%20very%20conversational%20and%20accessible%20style%20in%20all%20of%20our%20content.%E2%80%9D%20-Jennifer%20Tribe&#038;via=Mardarrell&#038;related=Mardarrell' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<h3>Show Notes:<\/h3>\n<ul>\n<li><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10390 alignright size-medium\" src=\"https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-225x300.jpg 225w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-scaled-510x680.jpg 510w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-768x1024.jpg 768w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-1152x1536.jpg 1152w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-1536x2048.jpg 1536w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-1080x1440.jpg 1080w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-1280x1707.jpg 1280w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-980x1307.jpg 980w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-480x640.jpg 480w, https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/Tribe-Sledding-scaled.jpg 1920w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>[02:56] Jennifer works in marketing at Auvik Networks. They make software for Managed Service Providers or MSPs. These are companies that other companies outsource their IT to.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[03:43] The Frankly MSP mascot is a polar bear named Nanook which is the Inuit name for polar bear. Auvik is also the Inuit name for a block of snow used to build an igloo.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[04:01] They use an arctic theme in their marketing.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[04:41] Nanook adds personality to technical IT work.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[06:12] Auvik has been focused on using content marketing from the beginning. They want to add value and not just talk about their product, but they also want to help MSPs be better.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[06:29] They had an established blog and newsletter. In 2017, when they were launching the podcast, they wanted to call it something other than the Auvik podcast.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[06:54] The name needed to convey that the podcast was about helping MSPs by providing information. They named the podcast Frankly MSP and after it&#8217;s success, they spun Frankly MSP into a broader content brand including the blog and Frankly MSP Live.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[07:34] The first Frankly MSP Live event was in January in Santa Barbara, CA, and it was so much fun. They had speakers, and Jennifer did a live podcast recording.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[09:45] Jennifer met many fans of the podcast at the event.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[10:26] She does pay attention to downloads. Numbers do tell them if they are resonating. The real goal is to put Auvik forward as a valued content brand. This strategy has been working.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[13:09] The sincerity of the people at the conference was awesome. One listener even prints out the notes and takes them to meetings.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[14:17] The podcast was intended to expand the audience. They had a news portion, but it wasn&#8217;t evergreen. The news portion also bogged down the production schedule. They now just focus on the interview and skip the news section.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[16:31] The podcast has helped increase their profile in the industry and their brand.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[17:46] The sales reps and business development reps listen to the podcast and it helps them understand their customers. It&#8217;s a great internal communication tool now.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[18:51] Jennifer uses Todoist to keep track of everything.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[19:29] They had a blog and newsletter to get the word out about the podcast. Having avenues of communication are key to starting.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[20:22] The podcast comes out every other week. The newsletter comes out in the weeks in between. Each issue of the newsletter features the last two blog posts and the latest podcast. They will also have more detailed blog posts about some of the podcast episodes.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[21:52] Jennifer regrets not starting the podcast sooner.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[23:36] Consistency is key with podcasting just like it is with blogging. Choose a schedule that you can commit to and then make sure you hit your schedule every time.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[24:12] There are a lot of things you can do with your podcast so put a lot of thought into your format.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[25:08] You want to work your podcasts into the rhythms of people&#8217;s lives.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[26:00] Jennifer&#8217;s copy writing hero is Joanna Wiebe of Copyhackers. She has all of their ebooks and refers to them often. The Copyhackers blog and courses are also excellent.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[27:02] The most recent book she read was Profit First by Mike Michalowicz who was the keynote speaker at Frankly MSP Live.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[27:20] A goal is to grow the podcast audience and get people more involved.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[28:13] Jennifer likes to vacation in Northern Ontario in the Muskoka area where there are lots of lakes, evergreens, and rocky landscapes. She thinks it&#8217;s one of the most beautiful places on Earth.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">[30:17] Darrell&#8217;s Takeaways: Jennifer&#8217;s journalism background came out during our discussion. She talked about establishing a blog and a newsletter. These are important pieces. You can leverage these items to grow your podcast and gain momentum through the podcast. The podcast isn&#8217;t focused on the company, it&#8217;s focused on helping MSPs. Ask how you can create a podcast for your audience? Clearly discover how you define success. Be consistent with your release. <\/span><\/li>\n<\/ul>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fpropodcastsolutions.com%2F%3Fp%3D10382&#038;text=%E2%80%9COur%20software%20helps%20MSPs%20with%20network%20management.%20IT%20and%20network%20management%20can%20be%20very%20technical%2C%20so%20the%20polar%20bear%20gives%20us%20a%20chance%20to%20add%20some%20fun%20and%20personality%20to%20it.%E2%80%9D%20-Jennifer%20Tribe&#038;via=Mardarrell&#038;related=Mardarrell' target='_blank'rel=\"noopener noreferrer\">\u201cOur software helps MSPs with network management. IT and network management can be very technical, so the polar bear gives us a chance to add some fun and personality to it.\u201d -Jennifer Tribe <\/a><\/span><a href='https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fpropodcastsolutions.com%2F%3Fp%3D10382&#038;text=%E2%80%9COur%20software%20helps%20MSPs%20with%20network%20management.%20IT%20and%20network%20management%20can%20be%20very%20technical%2C%20so%20the%20polar%20bear%20gives%20us%20a%20chance%20to%20add%20some%20fun%20and%20personality%20to%20it.%E2%80%9D%20-Jennifer%20Tribe&#038;via=Mardarrell&#038;related=Mardarrell' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Click To Tweet<\/a><\/span>\n<h3>Links and Resources:<\/h3>\n<ul>\n<li><a href=\"https:\/\/propodcastsolutions.com\/\"><span style=\"font-weight: 400;\">Pro Podcast Solutions<\/span><\/a><\/li>\n<li><a href=\"https:\/\/libsyn.com\/\"><span style=\"font-weight: 400;\">Libsyn<\/span><\/a><span style=\"font-weight: 400;\"> Use promo code ProPod to get your first month free<\/span><\/li>\n<li><a href=\"https:\/\/www.auvik.com\/\"><span style=\"font-weight: 400;\">Auvik<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.auvik.com\/franklymsp\/\"><span style=\"font-weight: 400;\">Frankly MSP<\/span><\/a><\/li>\n<li><a href=\"https:\/\/franklymsplive.com\/\"><span style=\"font-weight: 400;\">Frankly MSP Live 2020<\/span><\/a><\/li>\n<li><a href=\"https:\/\/todoist.com\/\"><span style=\"font-weight: 400;\">Todoist<\/span><\/a><\/li>\n<li><a href=\"https:\/\/copyhackers.com\/\"><span style=\"font-weight: 400;\">Copyhackers<\/span><\/a><\/li>\n<li><a href=\"https:\/\/profitfirstbook.com\/\"><span style=\"font-weight: 400;\">Profit First<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.discovermuskoka.ca\/\"><span style=\"font-weight: 400;\">Muskoka<\/span><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/AuvikNetworks?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor\"><span style=\"font-weight: 400;\">Auvik Networks on Twitter<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/AuvikNetworksInc\/\"><span style=\"font-weight: 400;\">Auvik Networks on Facebook<\/span><\/a><\/li>\n<li><a href=\"https:\/\/ca.linkedin.com\/company\/auvik-networks-inc-\"><span style=\"font-weight: 400;\">Auvik Networks on LinkedIn<\/span><\/a><\/li>\n<li><a href=\"https:\/\/blog.pacific-content.com\/how-do-i-build-an-audience-for-my-podcast-c78f1152957c\"><span style=\"font-weight: 400;\">\u201cHow do I build an audience for my podcast?\u201d<\/span><\/a><\/li>\n<\/ul>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Jennifer Tribe is the host of the Frankly MSP podcast. Many vendors in the network and MSP space have \u201ccompany name\u201d podcasts, but Jennifer and the people at Auvik decided to take their podcast in a different direction. They wanted to focus on sharing great content and helping MSPs not advertising for their company. Jennifer shares some interesting facts about her company and her podcast, and why they deliberately have an accessible conversational tone in all of their content. <\/p>\n","protected":false},"author":17,"featured_media":10385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[92,91,47,41],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a Podcast to Help MSPs by Sharing Useful Information with Jennifer Tribe | Pro Podcaster Stories<\/title>\n<meta name=\"description\" content=\"Jennifer Tribe is the host of the Frankly MSP podcast. Many vendors in the network and MSP space have \u201ccompany name\u201d podcasts, but Jennifer and the people at Auvik decided to take their podcast in a different direction. They wanted to focus on sharing great content and helping MSPs not advertising for their company. Jennifer shares some interesting facts about her company and her podcast, and why they deliberately have an accessible conversational tone in all of their content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/propodcastsolutions.com\/025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Podcast to Help MSPs by Sharing Useful Information with Jennifer Tribe | Pro Podcaster Stories\" \/>\n<meta property=\"og:description\" content=\"Jennifer Tribe is the host of the Frankly MSP podcast. Many vendors in the network and MSP space have \u201ccompany name\u201d podcasts, but Jennifer and the people at Auvik decided to take their podcast in a different direction. 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Jennifer shares some interesting facts about her company and her podcast, and why they deliberately have an accessible conversational tone in all of their content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/propodcastsolutions.com\/025\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Podcast Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-11T09:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-13T21:10:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/PPS-25-Podcast-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1110\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darrell Darnell\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darrell Darnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/propodcastsolutions.com\/025\/\",\"url\":\"https:\/\/propodcastsolutions.com\/025\/\",\"name\":\"Creating a Podcast to Help MSPs by Sharing Useful Information with Jennifer Tribe | Pro Podcaster Stories\",\"isPartOf\":{\"@id\":\"https:\/\/propodcastsolutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/propodcastsolutions.com\/025\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/propodcastsolutions.com\/025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/propodcastsolutions.com\/wp-content\/uploads\/2020\/02\/PPS-25-Podcast-Image.jpg\",\"datePublished\":\"2020-02-11T09:00:03+00:00\",\"dateModified\":\"2023-10-13T21:10:53+00:00\",\"author\":{\"@id\":\"https:\/\/propodcastsolutions.com\/#\/schema\/person\/946f613b65d2f83e6df81353aa43c211\"},\"description\":\"Jennifer Tribe is the host of the Frankly MSP podcast. 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